Looking for a new potential market?
Then, consider this formula in modern media:
Print + Radio + Web + Mobile + Tablet = We get you connected!
Adpro Media Pty Ltd will ensure you to get connected to almost every kind of consumer in the Vietnamese community, in and outside of Australia!
By combining the FAV-FIVE above, the network opens up a whole new market, which targets educated and affluent homeusers with the means to shop and travel; large group of families with children; and also a growing number of young users who have online access to satisfy their buying powers.
Facts of the Market
Market Size: The Vietnamese community is the fifth largest ethnic group in Australia. For a total of 260,000 potential customers, the Vietnamese market has the size of 90% of Canberra, 40% over Hobart and double the size of Darwin (1). With family and business connections in their homeland and overseas, the Vietnamese market size can increase by several folds to millions. It’s also important to add up more than 87 million people in Vietnam and 5 million people in USA, which make a huge and potential market.
Buying Power: Every week, the Vietnamese in Australia spend $6.5 million on housing, $1.2 million on fuels, $2.1 million on clothing, $1.8 million on household furnishing, $7.2 million on transport and communication, $4.1 million on recreation etc... (2)
In Australia:In the city of Melbourne, the suburbs of Richmond, Footscray, Springvale, Sunshine and St Albans have a significant proportion of Vietnamese-Australians, while in Sydney they are concentrated in Bankstown, Cabramatta, Canley Vale and Fairfield. Other places of significant Vietnamese presence include Brisbane, where many have settled in suburbs like Darra and Inala.